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TELUS
Date
May. 2021 - Apr. 2024 (3 yrs 1 mos)
Job Title
Lead Product Designer
Role
Research & Testing, Interview, Focus Groups, Wireframe, Visual Design, Prototyping, Accessibility (ACA), Responsive Web App Design, Casa Design System, Casa CC Doc, Data Visualization, Report, UX Design in Figma, Cross-functional Leadership, Team Management, Design Leadership, Generative AI Fundamental strategy - Large Language Models (LLMs) & Responsible AI
Features
Home Solution, Mobility, Dashboard, Search, Overview, C360, Billing SoD, Usage, Offers, Profile, Interactions, SmartHub CED, OTT Subscriptions on Demand
Process improvement, cost-saving initiatives, and digital AI-enabled self-serve options
Accomplishment
• Reached a total of 12,296 login in Q1 2023. (Target: 11,500 logins to Casa)
• Adding more Koodo/Telus channels in Casa.
• Intuitive Casa layouts and platforms design: Reduced 76% of the training requirements.
• 30% more conversations handled; the average customer calls decreased (Q2 2023)
• 100% cloud-based ux design: Transition from Sketch to Figma since 2021
• Managed group training sessions in Figma (Designers, Developers, and stakeholders)
• Boosted design team efficiency and productivity.
TELUS AGENT UXD, CASA (RESPSONSIVE WEB APP/DESKTOP/B2B)
Casa app is used by 10,000+ TELUS agents to support their 10.6 million customers who use TELUS products and services. Casa app is a main agent tool handling all transactions and billing. I delivered the agent experience on the Casa app.
